Category: Travel

How Technology Has Transformed the Travel Industry

Technology has driven change across multiple industries during the course of the last decade. Travelling has also evolved with the advent of technology. Next-generation technologies have changed the ways we travel, reduced labor costs, and helped avoid customer service issues.

Continue reading below to find out some of the ways in which technology has changed travel.

Mobile Technology

Today’s travelers are empowered by a dizzying array of mobile technology. The use of mobile technology has empowered global tourists with more flexibility and options than ever. On the other hand, mobile apps provide travel companies with an instant way to keep the conversation going. These apps make it effortless for anyone to book an unforgettable holiday with a few simple steps.

Close up on the hand of a man using a tablet, tapping the touchscreen – technology, social network, communication concept

Tour companies need to recognize that mobile technology plays an integral role in every stage of the guest’s journey. The travel industry is, therefore, strongly dependent on user-friendly responsive sites and mobile apps.

Augmented Reality

Thanks to technological breakthroughs, augmented reality has experienced a breakthrough over the past few years.  It enhances the world around us by incorporating elements of a virtual environment into our own. This innovation in technology has been predominantly beneficial for the travel industry.

With innovative tools, these augmented adventures can be enjoyed by travelers. For instance, hotels can use AR to create all-around room tours with accommodation details, prices, etc. Similarly, AR-based travel apps can come in handy by offering a unique competitive advantage.

Internet of Things (IoT)

The Internet of things refers to everyday physical devices and other objects that have been fitted with internet connectivity. These devices are used for performing different tasks automatically without involving physical-labor.  This concept has seen implementation in every aspect of modern living.

The Internet of Things has the potential to have a huge impact on businesses, and the travel industry is not an exception to this wave of transformation. IoT can help the travel industry simplify key processes and improve the travel experience. It can also be used to boost employee productivity, create new earnings channels, reduce costs, and mitigate operational risks. For instance, it can be used to set an electric heater to a comfortable temperature. And for travelers who don’t want to depend on an airline’s system, there’s smart luggage technology

Virtual Assistants

There is a lot that goes on behind the scenes to make a dream vacation a reality. This includes airport transfers, flights, car hire, accommodation, restaurant bookings, and insurance. To ease this process, thousands of companies have already hired a virtual office assistant for their business.

Virtual assistant solutions are becoming one of the bedrocks for guaranteeing personalized customer experience. A virtual assistant can help with:

  • Social Media Promotion
  • Lead Generation
  • Email Marketing
  • Website Live Chat Support
  • Online Ads Management
  • Content Marketing etc

Big Data

Big data is high-volume, high-velocity, and high-variety information assets. You might already know about the wonders that big data has done in various industries. The travel and tourism industry is no exception here. Today, the data created by travelers is being processed by big data analytics to recognize – and enhance – customer value.

Tourism boards and companies in the tourism sector can benefit from data in many ways. These rewards include the ability to make more informed decisions and learn about customers and competitors. For instance, airline operators use analytics to understand passenger’s purchasing and travel patterns. This gives the companies the ability to tailor special deals and experiences.


The tourism industry is currently flat-lining, but could 5G technology help revitalize it? 5G networks involve a complete redesign of current communications technology to allow your devices to connect and communicate with each other. With 5G technology, the tourism sector will become connected on every level.

Tourists will experience through 5G networks a new travel experience, enhancing their knowledge in each destination. However, 5G will bring much more to the travel sector than just convenience for travelers. Airports, airlines, and passengers will feel the force of 5G in very different ways. There is also the potential to extend that relationship throughout all elements and all parts of the trip.

Bottom Line

The travel industry has generally transformed itself according to demand. Traveling would be so much more inconvenient without technology. All in all, technology within the travel and tourism industry has had a significant impact. These new developments promise an even more interactive and exciting experience.

Tips For Traveling Long Distances On A Motorcycle

I’ve taken many journeys on a motorcycle and let me tell you something-not all of them were winners. I can’t tell you how many times I’ve found myself unbelievably uncomfortable over the course of hundreds of miles. Constantly rearranging luggage, myself, and stopping to figure out why my trip wasn’t going as planned. Traveling long distances on a motorcycle isn’t the easiest thing to do unless you plan accordingly.

Making The Best Of Your Trip

Before you head out onto the open road, it’s imperative that you pack the gear that’s proper for your trip. Think about this, if packing for a trip in a car is a challenge for you, how do you think it’s going to be on two wheels over a long distance? You need to take into consideration what you absolutely need to have and what you can fit on your bike.



Think about what you are going to need in terms of gear. You should always have your main protective clothing such as boots, rainsuit, gloves, and of course your helmet. If you need a new one or you are picking one out for the first time, take some time and read a good guide that’ll help you with your decision. Personally, I like to ride with a vest on and a sweatshirt if it’s a little chilly outside. Depending on where you ride, the weather could fluctuate to the point of needing it.

Prepare Your Bike

You may not think it’s such a big deal, but before you head out for your trip you should make sure your motorcycle is in tip top shape for your ride. You don’t want to be in the middle of the desert or somewhere without cell service trying to make repairs yourself or calling somebody to come give you a lift. Before you leave, make sure you do all regular maintenance and pack a tool kit or join a towing service just in case.

Know Your Limits

A 1000 mile ride may seem like a fantastic idea, but if you are only used to traveling 100-200 miles at a time, this isn’t something you’re going to want to attempt in one shot. You want to plan your trip and eliminate anything that’s going to disrupt your ride. Make sure you research all stops around you, try to map out your roads and be aware of them and if you get tired, pull over for the night and take a rest. It’s dangerous to ride while you’re tired.

Camping On The Bike?

Camping with A Motorcycle


This is something that I’ve done as well and it’s not as difficult as it sounds. If you plan to take your motorcycle on a camping trip, here’s how you can do it without a struggle. You’ll want to make sure you pack as light as possible. Depending on what kind of storage you have for your bike, you can fit clothing, tools, a small tent, a sleeping bag, an air mattress, and some other smaller essentials. It’s just a matter of strategically packing it all so it’ll fit.


Traveling on a motorcycle is very rewarding. I would much rather see the world without four doors and a bunch of windows blocking my view. There’s nothing better than getting out on the open road with the wind blowing in your face, take my word on this.

In the Thick of It: My First Hunt

There I was, in the thick of it. The sun peeking between the hills in front of us. My partner Geoff – an experienced coyote hunter – is whispering we need the sun on our backs. Make it harder for prey to spot us. Besides, we don’t want the sun in front of us hindering our vision.

I have never hunted before and will not get into why. Geoff is a friend and has tried to get me out for years. He finally convinced me I had to at least try. So, after several weeks of research, including the importance of your stand, the unpredictability of coyote behavior and reviews of some top notch rifle scopes, there I was, in the thick of the hunt in Coulee County, Montana.

Team HuntingWe spent the drive (and the days before) setting up the ground rules. As most hunters tend to go solo, it is important that teams be on the same page. Hunters have individual styles and a responsibility to avoid even the smallest conflict. The worst that could happen is you end up not catching prey tripping over each other. At worst, you shoot somebody. I was taking notes. Geoff told me to knock it off. In the wild, I would not be able to refer to notes. Any unnecessary movement – even leafing through a small notepad – was forbidden. In fact, limited movement and noise was at the top of the list. Also on the list was shooting etiquette, establishing the zone of fire for each of us and who the primary shooter would be, the person who got first crack at prey. Geoff decided that should be me.

We had already scouted the location, using Google Maps and Geoff’s own familiarity with the region. Once out the truck, we checked our gear and got into our camo. We did our surveillance: looked for tracks and bodies of water (you’re more likely to come across coyotes as they eventually need to quench their thirst) and scoped out hazards like areas we do not want to shoot towards.

hunting standGeoff helped me find my stand (basically the spot where you wait) before setting up his. We were both on our stomachs, weapons ready, hiding in tall weeds. Our calls and decoys were about 30 yards to the west. When I signaled I was ready, Geoff activated the “calling,” a mimicked cry of an animal in distress. Any coyote, figuring an easy meal was waiting, would seek the call.

Geoff called for about 10 minutes, took a break, started again. We were on the ground almost an hour before my partner signaled me. And there it was. A coyote focused on the call, obviously cautious, but looking off toward the decoy. I saw the sunlight in its eyes, creating that alien glow that you usually see in photographs. I was holding my breath. When I let it go – surely as quiet as I am sure the coffee on my desk is still hot – the coyote looked right at me. Its eyes still aglow. My head was fully covered (cap, hood, face mask), supposedly blending into the background, but the animal found my eyes. And it ran. Long before I even remembered I had a rifle.

My first hunt. Geoff has not let me forget how I screwed that up. But I didn’t. More than anything, the brief encounter made me realize how I really feel about hunting.

A Couple of Places That Taught Me Valuable Lessons:


I would like, today, to share memories from a couple of places I visited during the days when I was starting out as a corporate journalist. I like to think that I visited these places to get inspiration about my future as an RJ with a journalism degree and indeed, I did get inspired that it was time the public was made aware of the truth of corporations and how they operated:

Silicon Valley

I visited Silicon Valley because it was, in my opinion, the place where the future of big business lay – eight years later, I’m glad I made that trip, because today, computers, smartphones and ‘apps’ have become the biggest money spinners and the most dominant corporate companies are Apple, Intel, Google, Facebook and so on. My original plan had to been to get interviews from a couple of entrepreneurs. I was supposed to meet them both at Buck’s of Woodside a restaurant famed as a focal point for the sort of people I intended to meet and interestingly, the place where services such as Tesla and Hotmail were incorporated.

The interviews went great and did raise some interesting points – one of the interviewees told about how he was starting a new software company, he believed that the best way to reach the public was to resort to social media and blogging, and really inform the people about what his service could do for them rather than using billboards and television commercials, which might figure into his marketing campaign later. Tech start-ups should definitely take this advice since it won’t cost them much and they’ll be addressing a global audience given their product/service is something unique. In fact, I’ve frequently quoted his words in my radio shows since then.

While there, I decided to kill some time by visiting a famous landmark since I was something of a tech geek. The HP Garage, the place where Silicon Valley was born, was my intended destination. In terms of inspiration for a business journalist, I could think of no better place than this – a small rental house that produced a dominating tech giant and an inspiring story that led to so many others.

Wall Street



A trip to Wall Street is recommended for all commerce students, and corporate journalists won’t do wrong in visiting it either. The truth is that this place is a hotbed for the most aggressive kind of marketers – stockbrokers. These individuals represent the zenith of classical marketing where company stocks are sold to names written on call lists using flashy jargon and marketing ploys, the customers are identified by the numbers on the list and nothing more. I was the proponent of the notion that each customer should be thought of as a whole informed ‘audience’ and be present with the whole truth regarding a service and Wall Street was the exact opposite of my ideology. However, I still believed that it was a good idea to gain an insight into the flaws of the present corporate system before trying to make an effort to change it, which is why I signed on for a trip to Wall Street with the touring company ‘The Wall Street Experience’.

The tour was thoroughly informative, with the tour guide being a former stockbroker himself; our tour group got to see all the famous landmarks that are representative of corporate America – the Stock Exchange, the Federal Reserve and, of course, Wall Street itself. We were told actual stories about how the whole financial backbone of the US was functioning and, for me, these stories did shed some light on what drives corporations after they have gone public.

I was so impressed by the tour that I signed up for the more intense ‘Financial Crisis’ tour the company offered which was meant for industry professionals! The tour gave detailed information regarding the financial crisis and the factors which contributed to it. The ruthlessness involved in the day to day life of a successful Wall Street Trader was shocking and instructive at the same time. I learned about technical terms such as Credit Default Swap (CDS) and Collateralized Debt Obligation (CDO) that represented financial transactions that brought down entire institutions.

My trip to Wall Street strengthened my resolve to inform the consumers about how best to make a decision regarding the purchase of a product or service. I had seen first-hand how easily so many people were swayed to invest into a company by the honeyed words of stockbrokers and I decided it was time people realized the truth.