How Technology Has Transformed the Travel Industry

Technology has driven change across multiple industries during the course of the last decade. Travelling has also evolved with the advent of technology. Next-generation technologies have changed the ways we travel, reduced labor costs, and helped avoid customer service issues.

Continue reading below to find out some of the ways in which technology has changed travel.

Mobile Technology

Today’s travelers are empowered by a dizzying array of mobile technology. The use of mobile technology has empowered global tourists with more flexibility and options than ever. On the other hand, mobile apps provide travel companies with an instant way to keep the conversation going. These apps make it effortless for anyone to book an unforgettable holiday with a few simple steps.

Close up on the hand of a man using a tablet, tapping the touchscreen – technology, social network, communication concept

Tour companies need to recognize that mobile technology plays an integral role in every stage of the guest’s journey. The travel industry is, therefore, strongly dependent on user-friendly responsive sites and mobile apps.

Augmented Reality

Thanks to technological breakthroughs, augmented reality has experienced a breakthrough over the past few years.  It enhances the world around us by incorporating elements of a virtual environment into our own. This innovation in technology has been predominantly beneficial for the travel industry.

With innovative tools, these augmented adventures can be enjoyed by travelers. For instance, hotels can use AR to create all-around room tours with accommodation details, prices, etc. Similarly, AR-based travel apps can come in handy by offering a unique competitive advantage.

Internet of Things (IoT)

The Internet of things refers to everyday physical devices and other objects that have been fitted with internet connectivity. These devices are used for performing different tasks automatically without involving physical-labor.  This concept has seen implementation in every aspect of modern living.

The Internet of Things has the potential to have a huge impact on businesses, and the travel industry is not an exception to this wave of transformation. IoT can help the travel industry simplify key processes and improve the travel experience. It can also be used to boost employee productivity, create new earnings channels, reduce costs, and mitigate operational risks. For instance, it can be used to set an electric heater to a comfortable temperature. And for travelers who don’t want to depend on an airline’s system, there’s smart luggage technology

Virtual Assistants

There is a lot that goes on behind the scenes to make a dream vacation a reality. This includes airport transfers, flights, car hire, accommodation, restaurant bookings, and insurance. To ease this process, thousands of companies have already hired a virtual office assistant for their business.

Virtual assistant solutions are becoming one of the bedrocks for guaranteeing personalized customer experience. A virtual assistant can help with:

  • Social Media Promotion
  • Lead Generation
  • Email Marketing
  • Website Live Chat Support
  • Online Ads Management
  • Content Marketing etc

Big Data

Big data is high-volume, high-velocity, and high-variety information assets. You might already know about the wonders that big data has done in various industries. The travel and tourism industry is no exception here. Today, the data created by travelers is being processed by big data analytics to recognize – and enhance – customer value.

Tourism boards and companies in the tourism sector can benefit from data in many ways. These rewards include the ability to make more informed decisions and learn about customers and competitors. For instance, airline operators use analytics to understand passenger’s purchasing and travel patterns. This gives the companies the ability to tailor special deals and experiences.

5G

The tourism industry is currently flat-lining, but could 5G technology help revitalize it? 5G networks involve a complete redesign of current communications technology to allow your devices to connect and communicate with each other. With 5G technology, the tourism sector will become connected on every level.

Tourists will experience through 5G networks a new travel experience, enhancing their knowledge in each destination. However, 5G will bring much more to the travel sector than just convenience for travelers. Airports, airlines, and passengers will feel the force of 5G in very different ways. There is also the potential to extend that relationship throughout all elements and all parts of the trip.

Bottom Line

The travel industry has generally transformed itself according to demand. Traveling would be so much more inconvenient without technology. All in all, technology within the travel and tourism industry has had a significant impact. These new developments promise an even more interactive and exciting experience.